ModCloth IRL Denver Event!


Most online shoppers, bloggers, and blog readers have probably heard of the brand ModCloth by now.  And if you haven't, let me introduce you to this wonderful brand!  Started by Susan Koger after collecting one too many vintage items from thrift stores and needed to sell the pieces online, this company eventually became a huge online shopping institution.  ModCloth has a range of brands from indie designers, including it's year old namesake label, and includes fashions for every girl.  You can find work appropriate styles to quirky prints (are you surprised I shop there, haha?).  They also believe every size is beautiful as they have most items stocked in XS-4XL.  The one caveat is that the store is only online, and sometimes shopping online is stressful.  After a few pop up shop events in California last summer, Modcloth decided to hit the road this summer on tour visiting Austin, DC, Portland, and now this month Denver!

What's funny about this story is that in really early July I scanned their website to see if by any chance they were coming to Denver on tour but no such event appeared to be planned.  I noticed August still had a TBA announcement but I shrugged it off and kind of forgot about the ModCloth IRL tour as it didn't seem to be happening near me.  Imagine my surprise when early-mid July (so roughly a week or so later) I woke up to an email from ModCloth.  Initially I nearly scanned it over as I don't open every piece of mail from companies (I'm desensitized to doing that unless some HUGE sale is happening and it's blatantly spelled out in the title) but just as I was about to keep scanning my inbox I realized the email from ModCloth appeared addressed to me specifically and the words "Denver" were being used.  Sure enough, they were coming to Denver in August and they asked if I would be there in some type of a hosting fashion.  My jaw nearly hit the floor, as I had no idea ModCloth even knew who I was and doing this type of event would be the biggest opportunity that I have been asked to do so far as a blogger!

Naturally I said yes, and for the past month I've been corresponding with the people arranging the ModCloth Denver store, writing about Denver on ModCloth's blog, and getting ready for the VIP opening day preview party!  I arrived an hour before the gig got started for the press hour and just before 5PM all of the VIPs started to filter in, including some of my friends!  (Big shoutout to my people for taking some photos (below)!  My phone is dying a slow death so I appreciate y'all documenting the night!  More official photos were taken, but I haven't seen them just yet!)  Everyone stayed until about 8PM and then I got to say goodbye to everyone on ModCloth's (new!) Snapchat, which was ironic as I am not a Snapchat user haha.

Leave it to me to find a flamingo item!

This lady, Katie, newly started a blog and recently wrote about this event too!  Read all about it HERE!


My mom!

For those in Denver, the store is staying until September 5th before hitting the road again to head to Pittsburg, PA!  If you pop in, here is how it works: all items in the store have two sizes on display on the racks (medium and XL, typically).  However, all items are fully stocked in every size in the back.  You'll be given a clip board and you can write down the item's number (highlight by a black box on it's tag) and when you get a fitting room you a stylist will pull sizes for you from he back.  On the left hand side of the store are items you can take home today and on the right hand side of the store are clothing pieces that will be shipped to you for free.  And then please upload all finds to ModCloth's Style Gallery (or go to Outfit Photos on the right hand side of the top tool bar on the ModCloth's homepage) to help all other online shoppers who haven't had the pleasure of a ModCloth IRL experience so you can encourage them with sizing and styling!  Feel free to check out/follow my Style Gallery page too!

Second outfit for the second day (the first officially open to the public day)!
I'm sooooo framing this, haha!!

Thank-you so much ModCloth for having me!  And personal thank-you to all of the ModCloth staff and bigwigs working the store and making me feel so welcome!  Everyone was so lovely and I regret not getting photos with everyone!  Between my ridiculous phone and just trying to take it all in, I spaced on that!  I'm hoping to pop back in a say hi soon before y'all hit the road...I hope all Denver readers check this store out ASAP!!   The store is at 180 Clayton Lane in the Cherry Creek neighborhood.

To find the dresses that I wore, you can click here: the green dress is the Biking Through Brussels Dress in Forest and the mountain landscape dress is the Festive Frondescence Dress in Alpine.  I seriously love both and can't recommend any of the ModCloth house label items enough!
  ~Lauren-Blair Donovan


Comments

  1. Wow---what a fun event!!
    jodie
    www.jtouchofstyle.com

    ReplyDelete
  2. This is so nice, I was waiting for a post :) So good to have this amazing store in Denver! I confess I never bought anything from ModCloth till now, but I really love the clothes they offer! I am so glad that you can enjoy this store till September and I find your mom very chic and sweet! I am happy that you had fun! And hope you share a new video soon! Hope you have a nice week!
    DenisesPlanet.com

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  3. I know ModCloth through you as you've featured it a couple of times on your blog. And how cool is it to be specially invited to the event? You lucky lady!

    Shireen | Reflection of Sanity

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  4. Ahhhh! I can't handle how cool this is! I'm so happy for you, Lauren! You HAVE to frame that ModCloth ad! Haha. I don't believe I'll be getting to experience a ModCloth IRL anytime soon, so it was really fun to read about your experience and how they work! So glad you had such a great time and both the dresses are so beautiful!

    Hope you have a wonderful week!

    ~Lindsey
    http://have-clothes-will-travel.com/

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  5. ModCloth, how FUN! Glad you got to go to this, lady!

    -Ashley
    Le Stylo Rouge

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  6. Seriously amazing Lauren!! What an experience and an amazingly fun night. I wish I could have been there with you! It's really great to read this since I will not be able to attend an IRL, but this is like having a back stage pass =)

    enchantingelegance.net

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  7. Wow, what an amazing event, sounds like you had great time there, Lauren! What's more, you and your Mom looked really stylish on that event, dear (btw, the dress from 2nd day is SO terrific).

    http://crafty-zone.blogspot.com/

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  8. Uber cool!!! What an fun, fabulous event. If they opt to extend it up here to Canada and came to any of the towns near us, I'd super try to make it there. As I tend to doubt that will happen, I'll just live a night of ModCloth comradery vicariously though your great post on the Denver meetup. :)

    Big hugs & many heartfelt thanks for your caring recent blog comments,
    ♥ Jessica

    ReplyDelete
  9. I know ModCloth for a few years now and been wearing their skirt non stop for the past 2 summers for a work.
    You must feel so special to receive that invitation and I just imagine how happy you were!
    Your mom looks stunning, such an elegant style!

    Tanya
    www.stripesnvibes.com

    ReplyDelete
  10. Oh very good event darling!
    xx

    www.sakuranko.com

    ReplyDelete
  11. Lovely clicks and seems like a fun event ...xoxo, Neha

    http://www.theinstylejournal.com/

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  12. Looks like a really cool event. So happy for your blogging success. :)


    xoxo,
    Gelleesh.com

    ReplyDelete
  13. So awesome! I looks like it was a great time. Such an amazing thing to have gotten asked to host and be part of it! <3

    ReplyDelete
  14. so Cool event! You look so stunning and cosy in those looks .

    would you like to follow each other on google friend connect and google plus? If you follow me,
    I will follow you back after it. ^^
    www.tomntins.com

    ReplyDelete
  15. I absolutely LOVE modcloth!! I got to work with them in June and I loved their pieces. Very cute and unique. Like your green dress here!! I love it! I hope you had fun at the event!

    Meghan | BeyondBasicBlog.com

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  16. SO exciting to be invited to such event! Modcloth is such a fun company!

    XoXo,

    Tamara - LoveofMode.com

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  17. Looks like an awesome event! Love your dresses! =)


    - Cielo
    Mermaid in Heels

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  18. Great pictures, what a cool event!
    Have a lovely day :)
    Rosanna x
    Rose's Rooftop

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  19. I honestly can't think of a better fit than you for a collaboration or partnership of some sort with this brand, you're a perfect fit (no pun intended ;) I love their pieces, too, they're so unique. The thing I've noticed is that things can sell out rather quickly on their site. I've had my eyes on a couple of pieces and when checked back the next day, gone! Anyway, it looks like such a great event/pop up, you look gorgeous! Thanks so much for sharing and I hope you're having a great week so far!

    XO,

    Jalisa
    www.thestylecontour.com

    ReplyDelete
  20. Sounds like the event was so much fun and you are the person person to help host! You look beautiful.

    Amy Ann
    Straight A Style

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  21. What a wonderful post! You had some great time.
    P.S Would you like to follow each other? Write about it on my blog!
    Blog: www.glaringwaves.blogspot.ba
    Facebook: www.facebook.com/glaringwaves

    ReplyDelete
  22. I've heard of ModCloth but never tried anything, this sounds awesome! Thanks for the review!

    xoxo www.touchofcurl.com

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  23. This looks like a great event. I Love love love your green dress!

    Gemma x
    www.jacquardflower.uk

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  24. Oh gosh! So much fuuuuun!
    Amazing!
    And I've got my eyes on the biking through brussels dress!!
    Much love,
    Mona

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  25. Congratulations on having such an amazing role in this event!! It looks like it was so much fun, what a wonderful opportunity. That green dress is amazingggggggg on you! x

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  26. I'm so happy for you Lauren, you are beaming and the perfect person to host!!! In love with your second day outfit too!!! <3 xoxo

    https://rainbow-roseblossom.blogspot.co.nz/

    ReplyDelete
  27. How cool! This looks so fun! Congratulations! Also, I love the fact that your mom came too.

    astylishlovestory.blogspot.com

    ReplyDelete
  28. How did I miss this post?!?! Looks like an amazing time! You and your momma are adorable! If only ModCloth would do a pop-up in New Orleans...

    ReplyDelete

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